Coachmen retail sales gain momentum

“It’s gratifying to see retail consumers validating all of the hard work we’ve done to improve our products and consistently meet and exceed consumer expectations for design, features, quality and value in our RVs,” commented Michael R. Terlep, President of the Coachmen RV Group. “Over the past year, through our Advanced Design Team, we have invested considerable resources in the design, features and floorplans of our RVs, and that work was recently recognized at the national RV Trade show held in Louisville, Kentucky.

“The host of new, innovative products we introduced at Louisville created consistent traffic in our booth as dealers were excited to see the results of our efforts. Although similar to the industry, overall results of the show were somewhat weaker than last year, our orders for Class Cs and Sport Utility Trailers were dramatically higher than last year. As consumers see how we’ve changed the landscape of RVing, we expect our market share momentum to build, expanding from Class Cs and towables into Class As. This means more satisfied customers, higher inventory turns for our dealers and a huge boost for Coachmen’s winning team” said Terlep.