Gulf Stream quadruples production on units with International chassis

Four-prong marketing blitz results in exceptional sales of the SuperNova and Endura motorhomes

NAPPANEE, Ind. - Conquest Motorhomes, a division of Gulf Stream Coach, Inc. has quadrupled its production rates of the International chassis-based product lines.

Specifically, the all-new SuperNova and the Endura motorhomes, built on the International chassis have become major hits in the market, as they have established a new class of motorhome. The increase in production rates is the direct result of a comprehensive four-prong joint Gulf Stream/International marketing campaign. The four-prong marketing blitz consists of the following:

• A comprehensive international print advertising campaign by Gulf Stream Coach and International Chassis defining the exclusive features in the product, as well as, showcasing the fabulous floor plan design. As seen in Motorhome magazine and Family Motor Coaching magazine.
• Gulf Stream has rolled out an all-new web site design. This enhancement has already increased site traffic, as well as, being complimented on the ease of navigation, extensive information, advanced features and attributes that create a user-friendly operation.
• Gulf Stream has introduced a $1,000 retail rebate to customers who drive and buy an International built Endura or SuperNova. Simply go to any qualified “Drive and Buy” Endura or SuperNova dealership, test-drive and purchase the amazing International Chassis, between July 16 and Oct. 31 and receive a $1,000 mail-in rebate. Visit www.conquestmotorhomes.com for promotional rules, certificate downloads and qualified dealer listings.
• Gulf Stream has also introduced dealer incentives to increase turn times, which creates an extremely advantageous environment for retail purchasers of this product.

The Gulf Stream Coach and Conquest Motorhome family of International chassis products has shifted the paradigm of luxury motorhome sales. The International 4000 series chassis delivers a 300-hp International diesel VT 365 engine coupled with an updated 2500 series Allison transmission. This chassis offers an amazing 33,000 GCWR, allowing exceptional towing capacities and massive exterior storage and capacities including 140 gallons of fuel and on several floor plans, over 150 gallons of fresh water.

In addition, luxurious full-body paint schemes, full chrome grill and elegant, aerodynamic body-style curves, make it the first of its kind. One thing is certain, Gulf Stream Coach and International Truck have created the ultimate RV experience, with the SuperNova and Endura motorhome lines that are in a class, all by themselves. With the increase of production, more and more customers will be driving around in this new class of motorhome.